Is a lifestyle brand with a focus on music (record label), clothing (merchandise/streetwear) and every other venture such as fitness etc.

The name is short for Cold Road to the riches; meaning it’s a hard road to achieve what you want, the mindset behind it is that with hard work and endurance, you will get there. Which is the ethos of the brand.

The logo needed to be identifiable, something that would look slick if put on clothing, artwork etc. So the brief was to make the brand bold and gritty and to be able to work across all his planned ventures with the brand. ⁣The icon is made up of a CR. The idea behind it was to take you on a journey almost like a maze through the letters.

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